Written by H. Clent Bowers for THE ARTISTS FORUM MAGAZINE
Edited by Amos White V for THE ARTISTS FORUM, INC
5 out of 5 stars
3RD ANNUAL ASCAP “I CREATE MUSIC” EXPO CONFERENCE
LOS ANGELES (April 10-12, 2008) The ASCAP I Create Music EXPO at the luxurious Renaissance Hollywood Hotel turned the corner of Hollywood Blvd. and Highland into a buzzing bevy of creative types from every imaginable facet of the music industry.
With three floors and a major ballroom dedicated to the hearts and minds of both seasoned and emerging musical artists, attendees became an enthusiastic blur of entry badges whizzing pass one another – moving up and down escalators, rushing from booth to booth, and from lecture to lecture.
I was particularly moved by the friendly, helpful ASCAP staff as well as the those manned by the plethora of vendors. Each booth sported impressive business applications for the musical artist such as: “How to sell your CD’s online”, “How to market your work for tv/commercial consideration”, “Health insurance for musicians and their family”. Additional vendor booth highlights included: new and inventive ways to program your music, listing and cataloging your creations on the internet, how to best use internet search engines, business and legal resources, new musical instruments, sound systems and software upgrades.
The ASCAP EXPO panels were as varied as the many panelists involved – a microcosm of both veteran music industry professionals as well as well known, accomplished performing artists.
The panels were structured as vehicles to teach new and innovative business practices to counteract lulls in our current music industry cycle.
Some panels featured impromptu one of one sessions with experts who listened to attendee’s demos and then gave feedback and advice in a group setting. Others included songwriters who lectured on the writing process and ways in which to use your life experiences to write thought provoking music that can affects us all. Kudos to ASCAP.
Some of the speakers I most enjoyed were Eric Beall , Desmond Child, Jeff Brabec and ASCAP LA’s Todd Brabec. Each of them were profoundly inspirational and informative, leaving a lasting impression on me. I remain excited to go out and write, sing, and record my own music.
CLOSING NIGHT EVENT
The Expo culminated in a gala reception at one of the Kodak Center‘s hot spot restaurant / lounges complete with food, drink, and networking – a perfect chance to listen to artists demos and socialize with the many speakers, and ASCAP officials. I would highly recommend artists of all backgrounds attend next years ASCAP EXPO where ever it may be… and to be sure to bring a shoulder bag for all the information, samples, and giveaway’s surely to be available in abundant harmony.
For more information about ASCAP EXPO, visit: ascap.com/eventsawards/events/expo/2008/about.html